Acutts Estate Agents, South Africa’s most established real estate company and one of South Africa’s largest real estate franchise companies, has shown extreme growth in the Western Cape in recent months.
This according to Jonathan Acutt, Acutts Director of Operations, is due to the need to establish certain professional standards in the industry and the fact that the public tend to lean more towards giving business to a recognised brand over and independent estate agency. “Our perfected way of selling property is attractive to existing independent agents in real estate because it has proven to be successful when implemented properly,” he said.
The sudden growth and interest in the Cape, according to Acutt, is that in the past estate agents could be successful agents by just relying on doing the bare minimum to list and sell properties, however this is a trend which is fast proving to no longer provide the required service levels results required by the modern buyer or seller, therefore more and more estate agents are looking to National Real Estate companies and their trusted way of selling to help mould them into more productive teams.
“We are in the business or relationship management. We call it ‘Real Estate by Design’ as opposed to ‘Real Estate by Mistake’, and those business owners who are successfully implementing our systems are reaping the rewards and the results speak for themselves.”
Acutts said “There is no need to re-invent the wheel when it comes to selling property. We have already done all the hard work for our franchises. All that is required is for the franchisee to implement ‘The Acutts Way’, and within a short period they will see the benefits in their figures.”
Acutts Estate Agents has been a successful real estate franchise company for a number of years and as currently one of South Africa’s fastest growing brands, it is changing the way estate agents market and sell property.