FOR IMMEDIATE RELEASE
5 September 2025
Smart Choices in Commission Can Help Sellers Maximise Their Property Value
When it comes to selling your home in South Africa, the decision of who to appoint as your Property Practitioner is one of the most important choices you will make. While commission rates are a factor, the real key to a successful sale lies in selecting an agent with the skills, knowledge, and track record to achieve the best possible price for your property.
According to Jonathan Acutt, Managing Director of Acutts Real Estate, commission levels should be seen as secondary to the value an experienced agent can add.
“The best results come from choosing a Property Practitioner who combines market knowledge, negotiation skills, and a proven record of success,” says Acutt. “When sellers partner with the right agent, they usually achieve a faster sale and a stronger final price.”
What to Look for in Your Property Practitioner
When awarding a sole and exclusive mandate, sellers are encouraged to look beyond commission and instead focus on an agent’s ability to deliver results. Acutt suggests considering:
· Track record of sales in your area – An agent familiar with the neighbourhood can better advise on pricing and demand.
· Average selling time – How quickly does the agent typically convert listings into sales?
· Accuracy in pricing – What is the difference between their listing prices and the actual selling prices achieved?
“These are the true indicators of an agent’s ability to protect and grow the value of your property,” Acutt explains.
Why Commission Isn’t Everything
Commission is part of the conversation, but it shouldn’t be the deciding factor. A Property Practitioner who can demonstrate confidence in their value is also more likely to negotiate firmly and effectively on your behalf when it comes to securing the right buyer at the right price.
“If an agent values their service, they will value your property just as highly,” notes Acutt. “That commitment shows in the quality of their marketing, the seriousness of their negotiations, and the results they achieve for their clients.”
The Bottom Line for Sellers
Choosing a Property Practitioner is about more than the numbers on a commission agreement. It’s about finding the right partner who will market your home effectively, negotiate strongly, and guide you confidently through the process.
By selecting wisely, sellers can ensure they achieve not just a sale, but the best possible outcome for their property.
Media Contact:
Ashleigh Perry-Steenkamp
Head Office Manager – Acutts Real Estate
marketing@acutts.co.za | +27 (0)31 396 2969
